Online product configurators
Let customers build it before they call you.
Turn your product choices, options and pricing into a straightforward online experience that produces clearer, better qualified quote requests.
Sheds · Fencing · Pergolas · Cabinets · Signs · Garages · Trailers · Furniture · Countertops
What the customer does
Five steps, and you are not on the phone for any of them.
The same sequence works for a shed, a run of fencing or a kitchen. What changes is the options in the middle.
01
Choose a product
The customer picks the thing they are actually shopping for, in your words rather than in part numbers.
02
Select size or model
Dimensions, spans or a standard model, with the combinations you do not build ruled out rather than offered.
03
Add materials and options
Cladding, finishes, hardware, extras and delivery, each one offered only where it is actually available.
04
View an estimate
A running figure that updates as they change their mind, so nobody has to guess what an option costs.
05
Request a quote
The full configuration arrives with the enquiry, so your first reply can be about the job rather than about what they meant.
An estimate is an estimate. Where a job needs measuring, surveying or a site visit before a real number exists, the configurator says so and the figure stays subject to your review.
Who this is for
If a customer has to pick a size and a few options, it can be configured.
Each of these is a product where the price depends on choices the customer is already making, out loud, on a phone call you are having anyway.
Sheds
Dimensions, cladding, roof style, doors, windows, delivery
Fencing
Length, height, material, finish, gates, installation
Pergolas
Span, post style, roof cover, finish, fixings, installation
Cabinets
Layout, dimensions, material, finishes, hardware
Signs
Size, substrate, faces, illumination, fixing, artwork
Garages
Footprint, bays, door type, cladding, roof pitch, slab
Trailers
Length, axles, deck, sides, ramp, coupling, wiring
Furniture
Size, timber, finish, edge profile, legs, upholstery
Countertops
Dimensions, material, edge profile, cutouts, installation
Not on the list is not a problem. The question is whether the price follows rules you could write down, not what the product is called.
What you get
A configurator you own, and the pricing logic behind it.
Included in every build
- A branded configurator that works on a phone
- Your products, options and rules, structured so they can be changed
- Pricing or estimate logic that follows your own arithmetic
- Quote request capture with the full configuration attached
- A structure ready for analytics, with no tracker installed by default
- A dedicated environment for your site and your data
- Your source files, your product data and your enquiry data
- Launch support and written documentation
Scoped and priced with the build
Available, and quoted once we know which system is on the other end. None of these is assumed, and none of them is charged for until it is in the scope you approved.
- Email delivery of enquiries to a named inbox
- Handoff into a CRM you already run
- Analytics or tag manager installation
- Payment or deposit collection
One build, and maintenance only if you want it.
One time build
Scoped to your product and requirements
A fixed scope agreed in writing before anything starts, then built, tested and launched.
- Discovery of your products, options and pricing
- Design and configuration logic
- Development and testing
- Launch and handover
Optional monthly maintenance
Scoped to your product and requirements
Only if you want it. The configurator is yours either way, and this can start, stop, or move to your own team.
- Hosting oversight, backups and monitoring
- Framework and dependency updates
- Small content, option and price changes
- Technical support when something misbehaves
Ownership and infrastructure
It is your configurator.
You own the domain, the source and project files, your product information, every enquiry the tool captures and all of your branding. I run the technical environment for exactly as long as you want that service, and the whole thing transfers to you or to your own developer whenever you ask.
Dedicated client infrastructure
Your configurator gets its own environment and its own storage. Your products, prices and enquiries are not sitting in a table alongside unrelated customers, which is what makes them straightforward to export, move or hand over.
You retain ownership
The domain, the source and project files, the product data, the customer and lead data and the branding are yours. Not licensed to you, not held on your behalf, and not conditional on staying a client.
I can run it, for as long as you want
Deployment, maintenance, backups, dependency updates, monitoring and small changes are available as an ongoing service. It is a service you buy rather than a dependency you inherit.
Built to be maintained, and transferable
If you later want to run it yourself, or hand it to your own developer, the whole thing goes with you: the code, the data, the environment and the documentation to pick it up.
Why it matters
The work it takes off you.
No percentages and no case study numbers, because there is no measured engagement behind this yet. What follows is what the tool does, which is checkable.
- Fewer repeat enquiries asking what you make and roughly what it costs
- Quote requests that arrive with the configuration already filled in
- Customers who can explore options at their own pace, out of hours
- A first call that starts with the job rather than with the basics
- Products presented the way you would present them in person
- Fewer avoidable quoting mistakes, because the rules do the ruling out
Show customers what is possible.
Tell me about your products, the options people usually ask for, and how you work out a price today. That is enough for a scope and a number.